The proposed building site is located at the intersection of Seonreung-ro and Teheran-ro in a densely populated urban area. The location, which is also home to a subway station, serves as a central point in the Gangnam Business District. The surrounding area boasts a large residential neighborhood and a school district, and the site itself serves as a transportation hub for both residents and office workers. Given the vibrant and dynamic nature of the location, the building design should reflect this energy.

At the outset of the project, we conducted research on existing office buildings on Teheran-ro, examining factors such as rental rates, tenant types, and building layouts. The new building will have 21 total floors, including three underground levels. According to our economic feasibility study, the retail spaces will occupy the basement 1 to 4th floors, while the 5th to 15th floors will be available for rent as office space. The client’s headquarters will be located on the top three floors. The upper portion of the building features a rectangular design, while the ground level northeast corner is designed in a more organic shape to provide ample pedestrian space.

The building facade was designed with both aesthetics and functionality in mind. The upper portion is divided into five areas, each featuring white vertical louvers that are angled and positioned differently to create a three-dimensional effect that changes the building’s porosity depending on the observer’s perspective. The lower portion, which houses the retail spaces, features double-glazed windows without louvers to maintain transparency and allow for easy interaction between pedestrians and the retail programs. The overall design of the facade strikes a balance between visual appeal and design integrity.